2017
Honda have a saying called 'Kick the Ladder'. It means engineers must take a leap, and not fall back on the steps that got them to where they are. What this means for their engineering, is they often end up in a place radically different from where they were. New Honda Civics are never just an iteration on the old model. Rather they are something entirely new.
Olympic climber Imogen Horrocks brought the metaphor to life.
Role: Creative Director
