2021
To help create hype for the upcoming season of KINGDOM, Netflix Korea’s Joseon-era zombie series, we created a three-story museum to a massacre that never actually happened. With carefully crafted artifacts true to the period, we led visitors to the final exhibit, the ‘living dead’, where the artifacts came alive as the temperature dropped. Launched during Halloween in Seoul’s historical center The Massacre of Kingdom generated press and applause from fans, selling out in mere hours.
