Leah Dou approached us to do the visual expression of her album. ‘Orange’ was about chasing that warm feeling of our most meaningful memories. Many of these warm memories are from our childhood, when we were carefree, ‘pretty demons’. I wanted to show childhood as a time before or after iPads and touchscreens when kids run free, and wild. These aren’t perfect kids from commercials. They are violent, weird, and slightly demonic. Like real children. Two of the cast are my own, acting completely natural, filthy dirty, and destructive.
Role: Director
Agency: Wieden+Kennedy Tokyo
