2000- 2003
Various poster campaigns to target drivers, both on the road and in drinking venues. Given the higher speed limits,fatalities are highest on country roads, hence a lot of the targeting of this work is aimed at the rural working man. The guy in bed with the sheep is a friend of mine who lost a bet and hence had to star in the ad. He got a terrible case of hives from the sheep.
Role: Art Director and Writer
Agency: 303
