2004
For ZU shoes we created a new world, a PLANET ZU, that gave the local Perth shoe company a more exotic brand image . The campaign was designed to not shy away from showing the shoes, but rather celebrate the unique detail of each product. Ornate head dresses were created using the shoes or details. I sketched each design out in great detail, rendering them in photoshop which provided the blueprint for the shoot.
Role: Art Director
Agency: 303 Perth
